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Editorial: A decade of deceit -- 10 years since Trump's infamous escalator ride that took America into the basement

New York Daily News Editorial Board, New York Daily News on

Published in Political News

It was exactly 10 years ago today that Donald Trump rode the escalator from the lobby of Trump Tower into the basement and changed the country forever.

Having known him well for decades as a local real estate promoter who was cast into a reality TV show where he of multi-bankruptcies played at being a business genius, we were not impressed by his campaign announcement.

Trump had earlier feinted at runs for president or governor or mayor, so we were skeptical that this was a serious undertaking. We were wrong, terribly wrong.

We urged that he be ignored and that his message of hate be dismissed. But our advice was not heeded and he bested the 16 other Republican contenders for the nomination (can you name them all?) before he went to beat Hillary Clinton in the Electoral College.

What we didn’t factor in was Trump’s tremendous charisma, the same reason that NBC entertainment starred him in “The Apprentice.” The Trump show was a hit on broadcast TV and it would be a hit in real life.

Here is the short editorial we published, which appeared under a headline of “America’s Naked Cowboy“:

“In keeping with a principle established when we passed on editorializing about the television show ‘Jackass,’ since the title said it all, we will remain silent about the native New Yorker who entered the presidential race Tuesday.

“Rational policy discussion is simply impossible when the purported candidate, citizen of a city of immigrants, stereotypes Mexicans and other Latin Americans as drug dealers and rapists, while spinning fantasies of White House triumphs that would be the envy of a cartoon dictator.

“So, no, we will not critique his boast that ‘I’m really rich,’ proves how very smart he is.

“Or his game-show assertion of an $8.7 billion net worth — and just you believe it because he wrote it down on a piece of paper.

 

“Or his dismissal of virtually everyone else as stupid or losers.

“Or the imaginary confrontation he described with the head of the Ford car company, as if he were pitching a TV pilot to a studio head, complete with a brilliant hero (him), a crafty adversary (the CEO of Ford) who would ‘want to be cool,’ and a reality-defying plot twist involving a humongous tax on Ford cars manufactured in Mexico.

“Or his claim to have a foolproof plan for defeating ISIS, only the plan is too good to let anyone else know about it until he’s elected, never mind that the terror group is slaughtering thousands.

“Or his chest-thumping about having a unique ability to best China, because, as he said, ‘I beat China all the time. All the time,’ in negotiating real estate deals with Chinese investors.

“Or the spittle that gathered at the corner of his mouth as his 45-minute peroration wore on.

“All that will be said about Donald Trump, Republican contender: America, meet your very own Naked Cowboy.”

Reading our words 10 years on, we did capture the essence of the man, his three campaigns and his two White House tenures. He has succeeded far beyond what we or he could have imagined from that basement kick-off and our nation and world have been taken on a journey that no one knows where it will end.

_____


©2025 New York Daily News. Visit at nydailynews.com. Distributed by Tribune Content Agency, LLC.

 

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